Before starting Word Sell in 2005, Brad Shorr gained a wealth of hands-on experience in the industrial packaging industry, where he enjoyed consistent success as a sales rep, sales and marketing director, and C-Level executive. He has trained, coached, mentored, and advised hundreds of sales people for field, telemarketing, national account, and Web-based sales operations.

As a marketer, copywriter, and blogger, Brad understands the importance of communication skills, both written and verbal, in our rapidly changing marketplace. Today, sellers and marketers must serve not only their traditional customer base, but reach out to a new type of customer who camps out on search engines, social networking sites, and blogs. Experienced and active in the traditional and Web-centric environments, Brad offers clients an invaluable perspective on how to plan and execute a sales and marketing effort that takes full advantage of both.