Nikki Owen is the Managing Director of The Sales Practitioners Group and is the CEO of Trainique Limited who has dedicated the last 16 years to the development of sales leaders and sales people for many large international organisations.

Previously she worked for one of the Mars companies as a Key Account Manager and was consistently their top performing sales person. Nikki then joined Western International Holdings PLC to establish a global network of distributors for a range of children's character merchandise products before starting her own sales development company (Trainique Limited) in 1991. Nikki has coached, trained and mentored over 6,000 sales people and their sales leaders to enable them with the attainment of achieving sustainable increases in their sales results. In 2004 Nikki conducted extensive research with 2,663 organisations in her quest to enable them to permanently increase their sales results and identified the 5 biggest issues facing sales leaders today.  As a certified Master Practitioner and trainer of Neuro Linguistic Programming and Hypnosis, she has developed many of her own internationally recognised models, particularly in the area of changing beliefs and is considered to be an expert at applying seemingly complex NLP techniques within a corporate infrastructure. As an avid developer of accelerated learning methodologies her programmes, products and systems are designed to turbo-charge learning for rapid development. In 2007 she became an accredited firewalking instructor with the Firewalking Institute of Research and Education and studies Quantum Physics to add even greater depth to her learning solutions.

Nikki's clients have been astounded with the results they've achieved from her innovative, often, barrier-breaking solutions. She has used this wealth of experience to develop a groundbreaking new sales development system called The Sales Activator® which has won universal acclaim for changing the face of sales training by some of the world's biggest organisations.

Nikki's autobiography 'A Second Chance to Live' was published in 1991 and was sold in 16 different countries. Her story provides living proof that everyone has the potential to achieve what they want despite life's obstacles. She has appeared on numerous television and radio interviews and has recently authored a White Paper on The 5 Most Dangerous Trends Facing Sales Directors Today. Nikki lives in Kent with her teenage daughter Rose and is currently working full time on producing global sales products with Jonathan Farrington through The Sales Practitioner Group.