Isabelle Albanese, Principal & Founder of Consumer Truth® Ltd., launched her marketing and research consulting business in early 1999. She is a nineteen year marketing community professional, eleven of those years having been spent at J. Walter Thompson Advertising in both the New York and Chicago offices in senior account management and strategic planning positions

Before her tenure at JWT, Isabelle spent the prior several years with Ted Bates Advertising (New York), The Cameo Network (entrepreneurial in-flight video company), and Clinton E. Frank Advertising in Chicago, an Interpublic Company, where she began as a market research assistant in 1983.

Isabelle has worked with many prestigious Fortune 100 marketers such as M&M Mars, Unilever HPC, Kraft Foods, Pfizer (formerly Warner-Lambert), Kodak, Nestle USA, The Quaker Oats Co., Avon, Burger King Corp., Ford Motor Co. and Amazon. com, to name a few.

Consumer Truth® Ltd. has also worked with top tier advertising agencies including J. Walter Thompson (New York and Chicago), Foote Cone & Belding (Chicago), The Leo Burnett Co., and Element 79 Partners.