Don France is the founder of SalesNavigation , a consulting, training, and software firm focused on improving the performance of front-line professionals that are responsible for revenue generation and customer satisfaction. The training programs, materials, and supporting software have been developed based on Don's personal experience and success. Don has been a sales person, a manager, and a senior executive.He has performed in the roles of the people who use the material on a daily basis.

Don began his career in the computer software industry 30 years ago on the technical side of the business as a systems programmer. He advanced up through the technical ranks holding several technical management positions and then made a career change moving over to the sales side of the business. As he moved upward through a variety of sales and management positions, he became acutely aware of a few sales concepts and skills that made a significant difference in both his performance as well as the people who were working for him.

Don started his own management consulting and training company in order to transfer the knowledge in the programs and materials to a wider audience of professional sales people across a variety of different industries.After eight years, Don went to work for Wells Fargo Bank and helped them reengineer the business lending process, moving business loan decisions from loan centers to bankers in the field. He hired, trained, and managed both the San Francisco and San Jose Areas with a $1 million loan approval authority. His Areas were always ranked as one of the top three divisions within the bank.After three years, Don left the bank to become the senior executive responsible for worldwide sales and marketing for Moody's Risk Management Services. As he had done previously through hiring and training, he transformed the sales organization to be the industry leader throughout the world. After another four years in the corporate environment, he left and started SalesNavigation . Through both his personal experience and that of his clients, all the strategies and tactics are market tested in real situations involving real customers. All of the material is constantly being reviewed for changes in the marketplace and their relevancy. The primary goal of the company continues to be providing state-of-the-art effectiveness for its customers. Don writes a widely distributed bi-monthly newsletter, On-Course, as part of his thought leadership for sales professionals.

Don graduated from Fairleigh University with Honors.