Dan Stiff is a leading sales trainer, manager, and negotiator, a sought-after corporate speaker, and the author of Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty (McGraw-Hill).

As president of his own training and consulting company, Leadership Performance Development, Inc. (www.lpdinc.com ), Dan Stiff develops, conducts, and certifies training programs for executives, leaders, experienced sales professionals, and college graduates across the United States, and in Singapore, Europe, and Australia. He specializes in showing companies how to leverage their brand strength and sell in the modern business climate. Stiff has extensive working knowledge of teams, motivation, leadership, and buyer-seller interactions. His clients include Baldwin, Home Depot/Expo, Aviall (a division of Boeing), Beretta USA, Franke, Freud, Purdy, Sherwin Williams, Juno Lighting Group (a division of Square D), and Delta Faucets.

Before founding his company in 1999, Stiff held sales and leadership positions at NCR Corporation, Black & Decker, and DeWALT, during which he gained a reputation as a formidable salesperson, insightful leader, gifted sales trainer, and developer of leadership training programs. During his tenure as Director of Training for Black & Decker, the company was named the Top Industrial Company in its Classification by Sales and Marketing Management magazine. This rating was a direct result of the strong training program Stiff developed for Black & Decker’s field sales force and management team.