Ron S. La Vine, MBA, is President and founder of Accelerated Sales Training, Inc. He has been in sales and sales management for over 40 years. Accelerated Sales Training specializes in working with technology salespeople--both inside and outside--who conduct cold calling over the phone into the Fortune 500 and large organizations such as local and state schools, universities, hospitals and local, state and federal government.

Each workshop is designed to deliver practical, time-tested, live sales call training, where participants begin showing results from the very next time they get on the phone. Participants love the “live calls” into their own accounts. Ron demonstrates low-pressure, easy-to-learn and use, customer-oriented techniques, ideas and processes.

He works with hundreds and hundreds of salespeople each year, helping them to learn how to get more business while working over the phone. Ron provides sensible, how-to ideas and processes that help salespeople use the phone more efficiently and effectively to cold call, prospect, sell and service accounts, without fear and rejection.

These how-to ideas, articles and tips appear regularly in the print and electronic media. Ron has written numerous articles and has been written about in a variety of magazines and professional sales and marketing industry-related newsletters, including SellingPower, Sales and Marketing Management Magazine, Selling Radio, Entrepreneur Magazine, Inc. Magazine, Entrepreneur.com, BuyerZone.com, USA Today, BusinessKnowHow.com and Sales, Advertising and Marketing Magazine, Investors’ Business Daily, to name a few.