Synaxis principal Paul Welty, Ph.D., created the company in order to bridge the gap between agencies and consultants. Strategy and execution are usually separated from one another, with the result that print and Web tools don't function as they should. "But strategy and execution belong together," Dr. Welty says. "It's important to gain a clear idea of your strategic goals before deciding what communications tools to use. It's just as important to ensure that the tools you develop really do express your specific goals." Welty designed Synaxis' unique collaborative methodology to ensure that strategies are formulated and executed successfully.

Dr. Welty has years of experience managing and developing strategic solutions, such as intranets, extranets, annual reports, brochures, advertisements, and ecommerce sites. He uses his extensive knowledge of print design, Web technology, and their relationship with human interaction to craft customized solutions for his clients, who have included Holiday Inn, Marriott ExecuStay, Cingular Wireless, Georgia-Pacific, and ING Americas. Welty holds a Ph.D. in Philosophy from Emory University.