As publisher and co-editor of REAL Trends (the well-known trend letter for real estate executives), real estate industry futurist Laurie Moore-Moore has her finger on the pulse of today's changing real estate business. Each year, over ten thousand people flock to her presentations on industry trends and marketing topics at national conventions and other real estate meetings.

Laurie understands the challenges REALTORS face. She has sold real estate (sales and listings in her first five weeks reached a million dollars!) She has managed a large real estate office, and managed two divisions of one of the nation's largest brokerage firms (Long & Foster Real Estate in metro Washington, D.C.).

Laurie (with her REAL Trends partner Steve Murray) also publishes the REAL Trends newsletter for broker/owners, the REAL Trends Email Update as well as the annual Big Broker Report identifying the nation's 500 largest residential brokerage firms, Real Facts: The Sourcebook for the Real Estate Industry, and other industry research.

Most recently, she has worked with the National Associaton of Realtors on joint development of a new Home Buyer/Home Seller report which debuted in early 1999.

In addition, Laurie co-sponsors and co-hosts the annual industry CEO leadership conference, "The REAL Trends Gathering of Eagles," an industry trend conference for the CEOs and Presidents of the nation’s largest real estate firms and she serves as executive director of two industry CEO brainstorming groups. Her consulting services are in demand by brokerage firms, franchise firms, and industry vendors who want her insights on the future of the business.

Laurie also writes a frequent Industry Watch column on trends for NAR’s Realtor magazine (managers’ section).

Copyright© 2002, Laurie Moore-Moore. All right reserved. Laurie Moore-Moore is the real estate industry futurist guru. As the author of Rich Buyer, Rich Seller! The Real Estate Agent's Guide to Marketing Luxury Homes, she has opened The Institute for Luxury Home Marketing providing agents and brokers with certification and products to help agents be even more successful. For information on Laurie’s Institute, speaking, and consulting services, contact the FrogPond at 800.704.FROG(3764) or email susie@FrogPond.com