Jeffrey Gitomer, author of “The Little Red Book of Selling” and “The Little Red Book of Sales Answers,” is president of Charlotte, N.C.-based Buy Gitomer. He can be reached at 704-333-1112 or by sending e-mail to salesman@gitomer.com . If you would like a list of the books I recommend, go to www.gitomer.com , register if you are a first-time visitor, and enter the words SALES PILLS in the GitBit box.