Michelle Cain has had a successful 20 year sales career in the business to business marketplace. She has taken on a variety of roles, ranging from research, telesales and direct sales to sales management, training and coaching. She has significant experience working in lead generation, new account development, and existing account management across a wide range of industries.

Michelle’s has worked with a number of leading organizations to assess their sales teams and deliver a development program that combines professional sales training and an aftercare coaching program. Recognizing that return on investment is a key aspect for any sales team, she also helps clients develop and implement a measurement system that ensures the right combination of activity and results. Michelle has assisted sales professionals in reaching their goals through the effective combination of research, prospecting, direct selling and account management skills.

Michelle is a partner in Cain Sales Solutions, which utilizes a process of Assessment, Training, Coaching and Measurement to create high performing sales teams. A business graduate from Sheridan College, she has also obtained, with distinction, the Certified Sales Professional Designation from the Canadian Professional Sales Association. She is also currently working towards her Certified Toastmaster designation.