Please join Leslie Buterin for a moment in picturing a world of
commerce where sales professionals consistently present their quality
products and services to high-level decision makers as a regular course
of doing business, not a matter of chance.
In this imagined world, gatekeepers, voice mail, and lack of confidence
are no longer problems and salespersons are never degraded to
how-low-can-you-go prices, as though their valuable products and
services were commodities doled out to the lowest bidder. The eight out
of ten doors that are now closed during cold calls to prospects would
instead open with ease. And in the rare instance when you do hear, "If
he's interested, we'll call you" you smile, knowing that if you want
to you can take control of that prospect with a solid sales strategy
and specific tactics that'll transform that "brush off" into a sale
and a satisfied client.
At Top Dog Consulting
they believe such a world is possible and because sales drive a healthy
worldwide economy, they have an obligation to make it happen.
Leslie Buterin started Top Dog Consulting more than seven years ago
in order to share the approach to securing executive-level appointments
she discovered during her personal struggle to get into the executive
suites and, very literally, to overcome her paralyzing fear of cold
calls.
Over a two year span of time she invested $140,000 of services and
countless hours in exchange for the opportunity to figure out how to
put into action the idea of a CEO who wanted to grow his multi-million
dollar business to the next level, and make it a billion dollar
enterprise. The idea? To change the point of entry of each sales call.
The sales team was to shorten the buying cycle, increase the size of
sale, and meet with those who had unlimited check signing authority.
They were to begin the sales process with top executives. The
challenge? Everyone wanted to start at the top. No one knew how to get
in. Leslie figured it out. Great concept, solid implementation, and it
worked big time.
Once Leslie achieved consistency in securing face-to-face time with
"Top Dogs", she knew it was her purpose to make certain others had this
information, to help empower others to attain extraordinary success in
sales, to equip you to present your quality products and services to
THE decision makers, one high-level cold call at a time ... without
feeling like a weenie, begging for attention! This is her mission at
Top Dog Consulting and the principles behind this mission are carried
out by Top Dog Consulting's innovative cold calling metrics and
regimens.
In her Web site you'll find a growing library of resources
developed to arm you with proven sales tactics and timeless
wisdom--conventional and unconventional--that can bring you to a new
level of selling.