Kelley Robertson began his retail sales career in a men’s clothing store in the mid-seventies. With no retail experience or sales training, he struggled to make ends meet and eventually changed directions by moving into the hospitality industry.

For over a decade he worked in a managerial capacity for several large chains and in 1990 began training employees, managers and owner/operators. During the next five years, he hired and trained close to 1000 service staff for approximately twenty new restaurants.

In 1995, he returned to retail to provide retail sales training for the retail sales division of Sony of Canada and helped the Sony Stores become one of Canada top retailers of consumer electronics. The retail sales training programs and resources he developed are recognized around the world within the Sony organization and have been used by Sony Latin America as well as Sony Mexico.

Kelley left the corporate world to start his private practice in 2002. Since then, he has worked with dozens of different retailers and businesses. His retail client list boasts names such as; 1000 Island Duty Free, Crabtree & Evelyn, Conestoga Shopping Centre, Hillebrand Estates Winery, Home Hardware, J. Michaels, Nutrition House, Part Source, Peller Estates Winery, Quinte Mall, Rogers Video, Rural Roots, Sony Stores, Superior Tire, The Wine Shoppe, and West Ottawa Hyundai.

Non-retail clients include: Canadian Franchise Association, Canadian Health Food Association, Canadian Boating Industry, City of Brampton, Class “A” Fire & Rescue, Creative Outdoor Advertising, Davis Skill Games, Delta Resorts, Epic Plant Company, Nord Gear, Preferred Nutrition, and Personal Service Coffee.

He is the author of “Stop, Ask & Listen – Proven Sales Techniques to Turn Browsers into Buyers.” Published by John Wiley & Sons, this unique retail sales guide has sold over 7,000 copies and presents easy-to-use customer-focused selling strategies that work in the real world. Readers have reported doubling their sales within four weeks of applying the sales concepts contained in this book.