Steve Johnson is co-author of the 15 times Los Angeles Times and Amazon.com bestseller If You’re Not Out Selling, You’re Being Out Sold. Steve has developed and implemented hundreds of selling programs for clients such as Morgan Stanley, Countrywide Financial, UBS Financial Services, A.G. Edwards & Sons, Inc., RBC Dain Rauscher, Piper Jaffray, and Enterprise Rent-A-Car.