Comments for Are You Getting the Maximum Productivity From Your Trade Show? at http://www.salesopedia.com , comment 1 to 1 out of 1 comments http://www.salesopedia.com Wed, 07 Jan 2009 14:32:48 +0100 FeedCreator 1.7.2 http://www.salesopedia.com/content/view/1056/10727/#comment-15 I could not agree more with your assessment that too often human capital is under utilized and a very expensive opportunity to market a company, product or service is wasted. how many times have you walked by a trade show booth to see two attendants in close conversation with one another, or worse, there's NO ONE at the booth! Trade shows are a great networking opportunity, a great way to begin developing relationships. Those "maning" the booth must be facing out, smiling, eager and ready to meet and greet who ever walks by. As a "floor walker" I can tell you how impressed I've been with people demonstrating great "trade show behavior" they've sold me every time. - Debbie Fay Mon, 02 Jun 2008 12:04:57 +0100