Salesopedia - viral marketing - Sales and Marketing Glossary

Sales and Marketing Glossary
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viral marketing	the act of marketing a product or service using tactics that encourage individuals to pass along a marketing message to other individuals (word of mouth, email etc) in order to have the message delivered at an exponential rate and at very little to no cost to the marketer... a successful viral marketing campaign encourages prospects and customers to market a product or service for the marketing company or individual

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