Salesopedia - scrambled assortment - Sales and Marketing Glossary

Sales and Marketing Glossary
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scrambled assortment	an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a news agency might add indoor plants and housewares to its range of newspapers, stationery and books, also known as scrambled merchandising, see assortment strategies, broad assortment, deep assortment, and exclusive assortment

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