Salesopedia - repositioning - Sales and Marketing Glossary

Sales and Marketing Glossary
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repositioning	arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar, see market positioning

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