Sales and Marketing Glossary |
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| outer-directed consumers | one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy "with an eye to appearances and to what other people think." this group represents about two-thirds of consumers in the U.S., see value and life style program (VALS), inner-directed consumers, and need-directed consumers
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Glossary V2.0 |
