Salesopedia - off-invoice allowance - Sales and Marketing Glossary

Sales and Marketing Glossary
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off-invoice allowance	a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to "load" channels members, also referred to as a purchase allowance

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