Sales and Marketing Glossary |
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| need-directed consumers | one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles, need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice, see inner-directed consumers and outer-directed consumers
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Glossary V2.0 |
