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Sales and Marketing Glossary
Sales and Marketing Glossary





This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.
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measurabilityone of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, measurability, sometimes referred to as identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured
 


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