Salesopedia - image differentiation - Sales and Marketing Glossary

Sales and Marketing Glossary
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image differentiation	as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or "personality" it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities, other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation

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