Salesopedia - caveat emptor - Sales and Marketing Glossary

Sales and Marketing Glossary
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.

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caveat emptor	a Latin term meaning "let the buyer beware", the term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions, caveat emptor is totally contrary to the marketing concept

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