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Sales and Marketing Glossary
Sales and Marketing Glossary





This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.
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achievement drivea term coined by Harvard psychologist David McClelland, who believe this was one of the key factors in any successful accomplishment, Dr. McClelland suggests achievement drive does not add to an individuals skills, it multiplies them, also known as ambition, drive, desire to excel, will to win, or competitive nature
 


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