Salesopedia - accessibility - Sales and Marketing Glossary

Sales and Marketing Glossary
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.

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accessibility	one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system, see actionability, measurability, and substantiality

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Glossary V2.0