Salesopedia - WIFM - Sales and Marketing Glossary

Sales and Marketing Glossary
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.

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WIFM	"What's In it For Me?" suggested radio station call letters acronym WIFM, intended to help the sales person focus on the customer and their needs by looking at the benefit of the product or service from the customers perspective

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Glossary V2.0