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Sales and Marketing Glossary
Sales and Marketing Glossary





This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.
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Maslow's hierarchy of needsa theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to, he arranged human needs into five categories in ascending order - physiological needs, safety needs, belongingness and love needs, esteem needs and self-actualisation needs
 


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