Salesopedia - Kotler's black box model - Sales and Marketing Glossary

Sales and Marketing Glossary
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Kotler's black box model	a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the "black box" to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy

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