Salesopedia - FAB's - Sales and Marketing Glossary

Sales and Marketing Glossary
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.

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FAB's	features advantages benefits - the links between a product description, its advantage over others, and the gain derived by the customer from using it, one of the central, if now rather predictable, techniques used in the presentation stage of the selling process

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