Sales and Marketing Glossary |
This glossary (sales dictionary) contains the most extensive list of sales terms on the web! If we've missed a sales definition please let us know.
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| There are 11 entries in the glossary. |
| Pages: 1 |
| kanban | see just-in-time inventory system
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| keep-out pricing | a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares
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| keeper | a premium offered in direct-mail marketing for accepting a free trial of the sale merchandise and to be kept by the consumer even if the trial item is returned |
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| key influence people | opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople
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| kickback | a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise
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| kinesics communication | body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc
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| kinked demand curve | the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand
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| KIPS | key influence people
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| KISS Principle | acronym for "keep it simple and straightforward" or "keep it simple stupid"
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| knockoffs | a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor
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| Kotler's black box model | a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the "black box" to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy
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Glossary V2.0 |
