Winning Clients With Sales Proposals: Techniques For The Experienced Professional

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The sales proposal is one of the most widely used - and abused - tools for selling services. It's easy for prospective clients to ask for a proposal, and many service providers are quick to agree, even if the chances of winning the work are low.

In ideal circumstances, we would hold off writing any proposal until the client agrees to the terms of the work, but that's rarely an option. As a result, professionals search for the middle ground between jumping on every request for a proposal and holding back until the sale is confirmed.

In this webinar, we discuss how to find that middle ground and present client-tested strategies for winning with proposals, even if you're facing an entrenched competitor.

The session covers all the essential elements of proposal development, including how to:

• Manage and evaluate the information you receive concerning the client's needs
  
  
• Create a proposal structure and flow that is logical, coherent, and persuasive
  
  
• Use the proposal development process to advance the client's confidence in your firm's ability to do the work
  
  
• Master the key issues you face during the post-proposal sales process

Special Offer

Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor, with Jay Conrad Levinson, of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers world wide: Management Consulting News and The Guerrilla Consultant.

For more than twenty years, Michael was with Deloitte Consulting, most recently as a Principal in the firm's strategy and operations practice. He has written scores of winning consulting proposals, ranging from traditional RFP responses to one-page letter proposals. His approach to creating a winning proposal is market-tested, comprehensive, and easy to implement.

Registration Fee

$99 per connection - Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice shared.

Registration also includes:

• A copy of the presentation slides
  
  
• A recording of the webinar
  
  
• A 30 minute interactive Q&A session
  
  
• A chance to win one of five free copies of Michael W. McLaughlin's book Guerilla Marketing For Consultants.

Registration