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Leveraging Tradeshows
Toronto September 24,
2008
It takes more to
succeed at a trade show than showing up.
Are you taking
advantage of every untapped opportunity at your booth and on the show floor? All
too often the answer is no which directly affects the return you should expect
on your show investment.
Don't miss this fast
moving, no nonsense workshop lead by two internationally recognized show
experts, Barry Siskind and Dr. Jonathan Calof, as they share the secrets that
will improving your show presence.
In the booth with
Barry Siskind
Learn how to
motivate, invigorate and activate your exhibit program
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Showcase your
organization
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Establish measurable
focused and realistic objectives
• Reinforce your
branding
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Develop new
relationships with potential clients
• Work your booth at
a level four proficiency
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Build qualified leads
for future business
On the show floor Dr.
Jonathan Calof
Learn how to plan
for, organize, gather and analyze intelligence from visitors, competitors,
vendors and media.
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Improve your
intelligence about competitors and competition
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Gain customer and
market insights
• Effectively gather,
organize and analyze intelligence from visitors, competitors, vendors and
media
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Develop your trade show intelligence plan
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Clarify trends and
understand their impact in your industry
Who should
attend?
This workshop is for
decision makers from business and public sector organizations who are:
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Responsible for trade
show selection, planning and implementation
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Engaged in marketing
or sales for trade shows
• Looking for
opportunities for their organizations to achieve recognition and improve
ROI
• Responsible for collecting and analyzing market
intelligence
Your
investment
Registration includes
two seminars in one day, all workshop materials, continental breakfast, lunch
and two refreshment breaks.
Registration fee
$295.00 + GST. Groups of 3 or more save $25.00 off each
registration.
How to register:
Visit www.siskindtraining.com/company_training.php scan the list for Leveraging Trade Shows and hit registration or call
1-800-358-6079
Sponsorship
opportunities available
Call
Barbara Siskind 1-800-3585-6079
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