| Event Description |
Relationships
are both more important and harder to build than ever. Spurred by a
large and growing literature on the importance of networking, we are
encouraged to mail hundreds of holiday cards, "work the room" wherever
we are, and hand out business cards by the fistful.
For many
professionals, however, this approach is both daunting and impractical.
Based on my own extensive research and work with professionals in a
variety of service businesses, it is clear that only a very small
number of professional connections – often half a dozen – have an
enormous impact on one's career and, ultimately, on an organization as
a whole.
These key individuals make important introductions for
you, provide counsel, bring in new business, and more. This fact raises
important questions: In a time-constrained world, which relationships
should you focus on? How do you cultivate them? And when there is no
business at hand, how do you stay in touch in meaningful ways?
This
webinar answers these questions and will leave you with a clear plan
for how to develop the critical few relationships you need for
professional and business success.
Specifically, you will learn to:
- Articulate the essential elements of a personal brand, which is the starting point for building your "Relationship Capital."
- Identify
15-20 "Relationship Hubs" – which every successful professional needs –
in 6 principal categories: Clients, Potential Clients, Catalysts,
Counselors, Collaborators, and Colleagues.
- Map your
Relationship Hubs, based on two key relationship dimensions, into four
types: Potentials, Connectors, Loyalists, and Multipliers.
- Develop strategies and action plans to deepen each of your Hubs.
- Implement "staying in touch" strategies based on 4 ways of adding value to each of your key relationships.
This
webinar is based on a proprietary Relationship Capital framework
developed by Andrew Sobel, author of the business bestsellers Clients for Life and Making Rain.
This research-based approach to relationship building has been
successfully adopted by thousands of senior professionals at leading
services firms around the world.
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Registration Fee
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$99
per connection - Gather your colleagues around a monitor in the
conference room and have everyone benefit from the advice and
techniques shared.
Registration also includes:
- A PDF of the presentation slides after the webinar,
- Access to the recording of the event,
- A 30 minute interactive Q&A session,
- Complimentary
access to Andrew's Relationship Capital online module, which creates a
downloadable personal relationship-building plan for each user.
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