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One
of the most important factors that buyers and investors consider when
purchasing a firm is the strength of its sales and marketing process.
Why? Because outsiders want the ability to forecast sales revenue, and
they calculate the value of a firm using a multiple of its last 12
months' profit.
You
can therefore create a strong sales and marketing process by looking at
your firm as though you were an outside buyer and investor.
By
shifting your mental approach to equity value building, and by paying
careful attention to a few things, the most important of which is the
development of a marketing and sales engine to deliver predictable
growth in revenues and profits, you can create sustainable value in
your firm and groom it for sale.
Sign
up to this webinar where Paul Collins, founder and managing partner of
Equiteq LLP, an M&A advisory firm to the consulting industry, will
set you on the road to success and give you the understanding you need
to make wealth creating decisions.
The 12 "must-dos" you will learn include:
- Focus on the 8 levers of equity value
- Make marketing and sales a top priority
- Remove over-reliance on rainmakers or individuals
- Disaggregate marketing and sales from delivery
- Be marketing led with push/pull channel/campaign diversity
- Track leads, conversions and forecast sales with accuracy
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