inner-directed consumers - Sales and Marketing Glossary

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inner-directed consumers	one of three broad groups of consumers (with need-directed consumers and outer-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms, see value and life style program (VALS), need-directed consumers and outer-directed consumers

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