Programmatic Marketing Jargon Buster

Every industry has its own words and jargon, and the digital advertising industry, in which programmatic marketing occurs, also has its own set of acronyms and vocabulary, but how do you get around this. How do you find or give programmatic advertising solutions and get around the communication problems? What If Your Customers Do Not Understand The Jargon? Your customers may misinterpret your communications or your marketing if they do not fully understand the jargon you are using. Not all of Read more [...]

Why Local SEO Is a Real Necessity

Local search engine optimization (SEO) is absolutely vital to the success of the online part of a business. Every store nowadays seems to have a website in order to promote their services. But many of these stores also still have physical locations. What local SEO does, is attract local customers to a website, so that they are more likely to also visit the physical store for the products or services that they need. SEO in all its forms is about increasing traffic to a website by having it found on Read more [...]

How cloud solutions can help small businesses level the playing field

Life can be tough for a small business. Simply balancing the books from month to month is often a challenge, and it sometimes proves impossible for these enterprises to keep pace with their larger rivals. One major area of concern for small to medium-sized enterprises (SMEs) used to be IT. Unlike big businesses, which could afford to invest in the very best computing systems, SMEs often struggled to access suitable IT resources. This could leave them at a potentially disastrous competitive disadvantage. However, Read more [...]