Custom label printing for coffee

Coffee is one of those products that has so many individual characteristics and subtle nuances of flavour that it’s always likely to be the subject of extremely subjective personal taste. From the seller’s point of view, this means that it’s virtually impossible to put out a standardised product and hope that it’s going to hit mass-market penetration. Coffee drinkers aren’t like that – they’re a highly individualistic bunch and that means that, in order to keep all your customers Read more [...]

Programmatic Marketing Jargon Buster

Every industry has its own words and jargon, and the digital advertising industry, in which programmatic marketing occurs, also has its own set of acronyms and vocabulary, but how do you get around this. How do you find or give programmatic advertising solutions and get around the communication problems? What If Your Customers Do Not Understand The Jargon? Your customers may misinterpret your communications or your marketing if they do not fully understand the jargon you are using. Not all of Read more [...]

Why Facebook Should Be such an Integral Part of Your Social Media Marketing Campaign

Recently, any social media website that uses Web 2.0 technology has completely changed the way the internet is currently being used. Once upon a time, the internet was a one way connection. We searched for information and we got it. Today, however, we use it to share and to talk to each other. This is done through videos, photos, blogs, statements and more. Facebook et al But what about Facebook? How has that changed not just the world of communication and the internet, but also the way advertising Read more [...]

Clearly Creative: Budget-Friendly Tips for Branding Your Small Business

Owning a small business is tough. There are lots of resources out there, but many of them focus on the regulatory side of getting started and not so much on the branding and marketing. And, when you do come across marketing advice, it almost feels like it was meant for companies larger than yours. Here are four budget-friendly tips that will get you off the ground and help you establish yourself. Create a Simple Logo That Stands Out It all starts with a logo. Logos are sort of like your unique Read more [...]

What to consider when planning your next POP project

Some brands make the mistake of thinking that retail marketing is just about getting shoppers through the door. While this is a vital piece of the puzzle, it’s important to remember that you must employ effective marketing techniques in-store in a way that creates continuity of your brand’s message and voice if you want to maximise sales. One way to get the most out of your footfall is to invest in POP (point of purchase) marketing. This method allows you to get your customers’ attention when Read more [...]

Getting the Public Involved with Marketing

Coming up with a sophisticated marketing plan requires a lot of skill and effort as businesses need to convey a message in an articulate way. Companies will be looking to come up with schemes that appeal to their target audience, but this presents a series of problems in itself. For a start, they need to have a good understanding of who exactly their target audience is. Unless they have this information to hand, it will be almost impossible to develop a convincing campaign that will encourage Read more [...]