Marketing

5 Expert Event Marketing Tips That Will Propel Your Business to New Levels

Marketing a new business service or product is never an easy task, but with a bit of creativity, it’s something that can bring enormous success to a business. While many businesses stick to online digital marketing trends, many others prefer the traditional route of events marketing. If you’re opting for the latter, consider following the below tips that will truly give your brand a better chance at any event worldwide. Royalty Free Photo Try to Create an Event Inside an Event Many Read more [...]
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Make Your Personal Brand Perfect!

If you weren’t already aware, your “personal brand” is how you appear to the world, or at least the people who are interacting with you in the professional arena. I’m sure I don’t have to tell you that it’s better to have a strong and well-maintained brand over one that’s unpolished and thin on the ground! By telling people who you are, and demonstrating your professional expertise, you’ll swiftly become the “go-to-guy” for all kinds of problems in your niche or industry. So, Read more [...]
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Website Conversion Killers: The Basics

Whether you are selling products online or trying to build your industry authority by building an email list, your conversion rates - the number of visitors doing what you want them to - are a good indicator of how well you are doing. However, for the vast majority of websites, there is a lot of room for improvement. Stopping people from leaving a site without taking action is an enormous problem in the online world, and if you are suffering from low conversion rates, you are not alone. Hits to Read more [...]
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Find Your Focus for a Successful Hotel Marketing Email Campaign

Creating a Hotel email marketing campaign begins with a single point: the goal. You may have a few in mind, but clearly defining your primary objective is immensely helpful in getting the campaign moving in the right direction. Is your goal to obtain a new customer base or to strengthen the relationships that you already have? Are you looking to increase your number of bookings or increase interactions and traffic on your website? Having one particular goal in mind while curating information will Read more [...]
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The Power of Promotional Products

Do promotional products really work? Of course they do, but the trick is finding the right products with the right message. According to the British Promotional Merchandise Association (BPMA), many individuals keep promotional products for over 2 years on average and are more likely to remember and do business with the organization connected to the promotional items.   How Do You Choose the Right Promotional Product?   Choosing the right product is truly the tricky part, but Read more [...]
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How To Create Inspiring Displays On A Budget

When we think about amazing displays, the first thing that comes to mind is often something big and elaborate. Perhaps a stunning window display at Christmas, or an expensive exhibition stand at an event. But creating inspiring displays doesn’t need to cost the earth – it just takes a bit of planning and creativity. Here are some tips on how you can create an inspiring display on a budget: How do you want people to feel? The first thing to think about is what you want to show off in your display. Read more [...]
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5 Local SEO tips for new Google changes within 45 Days

Local business plays a big role in ecommerce business. Most of the local companies and firms will rely on a particular region. In order to get on the first page of google you need to utilize a few different website proposal techniques. Figures show that 73% of all searches are looking for local business. Using the tips that we share with you today will help you on your way to page one. Local SEO is ideal for small and large businesses who want to promote themselves in front of the local people. Read more [...]
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How Your Target Customers Find You Online

We certainly live in a post-phonebook world. Today’s consumers do the majority of their searching and researching online. For that reason, small businesses that want to be discoverable in this digital age need to purposefully seek out ways to make it easier for their target customers to find them online. In this article, we’re going to explore how you can make that happen. Here are three ways that your target customers are likely to find your business online:  They find your business Read more [...]
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Getting the most out of an Exhibition or Trade Show

For small businesses or startups, it is essential to get the most out of an exhibition or trade show. Before you’ve signed up for an exhibition, you should read your agreement with the organisers and make sure you understand exactly what's included in the price. To ensure you get the most out of the show there are a range of activities that you can organise before, during and after the event. Before the show It's a good idea to market and promote your exhibition or to advertise through your Read more [...]
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How to Figure out What Is Being Said about You Online

If you are a business owner, you know that being online is absolutely vital to your success. While the goal a few years back was simply to get online, the goal is now to make sure the online presence is a good one. You need to know how people see you, and whether that is actually how you want them to see you. This is not something you should just do on the side. Rather, online reputation management should be an integral part of your marketing strategy. What Is Online Reputation Management? Essentially, Read more [...]