We’re all familiar with product labelling – we see it every day as we buy something in the supermarket or in the nearby shop. Most all products have labels; even simple homemade products have a label attached to them as well.
There’s a reason for this; in fact, there are many. On the surface, the label could be thought of as an identification card. On the surface, the label tells the consumer what the product is, what it may contain, and what the possible benefits are thereof.
However, the art of labelling goes far beyond that, and it’s important to your success to get the label of your product right. Ever wonder what the label really is all about? Here’s a look at the three major benefits of proper product labelling.
This was the original intent of the label, after all – and in the early days, the label contained no more than ‘Strawberry Jam’ or ‘Pickled Onions.’ It was a good way to do things in the household and things haven’t changed in that regard: you need to be clear about what the product is, and what it should be used for. Of course, modern times require more sophisticated methods, and branding and promotion have since entered the arena.
It’s required by law, and it’s very important. If you have a food product, you should make sure the label indicates the ingredients and calorie per serving so consumers can avoid it in case they have allergies or medical conditions that won’t allow them to try it.
If you sell products that could potentially be harmful if used improperly, then warning labels are in order. This is just common sense and for the protection of the consumer – and it is proper that it is mandated by law.
It’s a selling point
Here’s where the design of the label gets tricky – and exciting as well. You need to make sure your product stands out against the competition and that it attracts your target demographic. This requires a lot of research, and a good understanding not only of your brand and product, but also of the consumer and the competition.
Chances are that when you walk through the aisles of the supermarket and see the various products, you won’t encounter a product that simply says ‘Strawberry Jam.’ Those days are long gone. What you will find instead are a number of products (and an equal number of labels) that scream for your attention and try to persuade you to give the product a try. It’s for this reason that you need to design your label well (and this is confirmed by the labelling specialists from www.labeller.co.uk) – your label needs to inform, needs to fulfill all legal requirements, and it needs to sell. Design your label well; your success may depend on it.
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