Four Ways To Enhance Your Company’s Marketing Efforts

When your company invests in marketing programs, the intent is to get a return on that investment that brings in profits. Even if a marketing program does not achieve its goals, you can still draw data from that program and use the data to improve future marketing endeavors. People like Bobby Kotick of the Coca-Cola board of directors understand and appreciate the value of programs that enhance the company's marketing efforts. There is much more to advertising a company than buying advertising time Read more [...]

Top benefits you can offer your employees

When trying to attract the best employees, it is a good idea to offer benefits alongside a good salary. Those who are looking for work will want to know what you can do for them, and as many companies now offer employee benefits it is worth considering adding a few as part of an employment package. Employees need to be happy otherwise they will be looking for a new job!   The advantages of offering benefits   Benefits can help you to seem like a much more attractive employer. Read more [...]

What You Need to Look for in an Ergonomic Device

People spend an average of two to four hours a day with their heads tilted down to read or text on their smartphones, according to a study by Kenneth Hansraj, the chief of spine surgery at New York Spine Surgery & Rehabilitation. This can cause premature wear and tear and degeneration and possibly lead to the need for surgery. The study doesn't suggest you should give up your smartphone and other devices, though. Instead, the study stresses the importance of understanding the stress on your spine Read more [...]

5 Simple Tips to Legally Protect Your Small Business

Your business is a vital part of your life. Obviously, you will do everything in your power to limit risk and to keep it running smoothly. But how can you go about limiting the potential of a lawsuit to ensure business operation? Let’s take a look at 5 tips you can apply today to protect your company for whatever it will face in the future. 1. Censor what you show in the public. Business image is everything regardless of the type of business you are running. Owners and their staff must avoid Read more [...]

Waste Reduction: Recycling Remedies for Any Business

Reducing waste is a responsibility for everyone these days, and there are many steps that you can take in your office to cut the amount of waste you use and make significant savings. Here are a few ideas that you can implement today that will make a big difference to the environment and will save you money. Reduce Paper and Ink Usage One way that you can quickly make savings is through using less paper and ink. You can do this by printing on both sides of the paper and by always printing in draft Read more [...]

Programmatic Marketing Jargon Buster

Every industry has its own words and jargon, and the digital advertising industry, in which programmatic marketing occurs, also has its own set of acronyms and vocabulary, but how do you get around this. How do you find or give programmatic advertising solutions and get around the communication problems? What If Your Customers Do Not Understand The Jargon? Your customers may misinterpret your communications or your marketing if they do not fully understand the jargon you are using. Not all of Read more [...]

Why Local SEO Is a Real Necessity

Local search engine optimization (SEO) is absolutely vital to the success of the online part of a business. Every store nowadays seems to have a website in order to promote their services. But many of these stores also still have physical locations. What local SEO does, is attract local customers to a website, so that they are more likely to also visit the physical store for the products or services that they need. SEO in all its forms is about increasing traffic to a website by having it found on Read more [...]

Why Facebook Should Be such an Integral Part of Your Social Media Marketing Campaign

Recently, any social media website that uses Web 2.0 technology has completely changed the way the internet is currently being used. Once upon a time, the internet was a one way connection. We searched for information and we got it. Today, however, we use it to share and to talk to each other. This is done through videos, photos, blogs, statements and more. Facebook et al But what about Facebook? How has that changed not just the world of communication and the internet, but also the way advertising Read more [...]

So You Want to Buy a House for Flipping

When we think of flipping houses, we think of those guys on TV that make it look so simple. You know the ones: they do some work on the home then sell it for a zillion dollars. Looks simple enough, right? The problem there is that you’re looking at TV. In the real world of buying and selling real property, there are actual pitfalls that can hit both the seller and the buyer, says real estate investment specialist Sky Mikesell. So what could possibly go wrong if you’re looking to buy a flipped Read more [...]

Cold Calling Tips That Make People Want to Warm Up to You

Cold calling can be tough. Some people are better at it than others, but even for them it can be difficult. If you are not as good at cold calling as you want to be, you may be looking at the other callers and wondering how they manage to do so well. There are a number of techniques that they are likely using to boost their results, and you can use these to improve your own tactics. Define Your List First of all you should make sure you are calling the right people. You need to target the audience Read more [...]