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7 Ways to Help Your Startup Reach Its Target Audience

When you are starting a business, you need to make sure your products or services are visible to your target audience of potential customers right away. Startup businesses have a limited time in which to become profitable in order to remain viable, so you can't just wait for your customers to find your company on their own. It's imperative that you take the steps to make your company attractive to your potential customers immediately. From the beginning, you should have a well-designed marketing Read more [...]
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How Young Is Too Young To Be An Investor?

Entering the world of investing is difficult at any age. Before you’ve learned the ins and outs of it, it seems like others are talking a foreign language! But, is there an age where you’re considered too young to be an investor? No! Anyone can do it, and they can excel at it, too. There are loads of things you’re going to need to know, though. When you’re dealing with money, you can’t afford to make too many rookie mistakes. Today, we’ll go through a few tips and tricks that you’ll Read more [...]
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The Need to Study Your Target Audience for Advertising

No particular advertising strategy works for all audiences. There should be a variety of ads to make sure that a lot of people are reached. This is why you see major companies keep changing their TV ads every now and then. There should be something new for the people. They have to be engaged. This is the only way for them to be more enticed to buy what you offer. Each demographic has a specific interest. Older audiences for instance are more money-oriented. They will be attracted to ads that specify Read more [...]
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5 Local SEO tips for new Google changes within 45 Days

Local business plays a big role in ecommerce business. Most of the local companies and firms will rely on a particular region. In order to get on the first page of google you need to utilize a few different website proposal techniques. Figures show that 73% of all searches are looking for local business. Using the tips that we share with you today will help you on your way to page one. Local SEO is ideal for small and large businesses who want to promote themselves in front of the local people. Read more [...]
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Charles Phillips: The CEO taking on his old company

Anyone with an ounce of knowledge of the business enterprise software industry will know all about Charles Phillips. After all, this is the guy who was co-president of Oracle for seven years, whilst being the Managing Director at Morgan Stanley between 1994 and 2003. He knows the industry inside-out - and that's probably why he's having so much success with his latest project, Infor. Charles Phillips' affairs as CEO of Infor have led to success which few thought was possible. He has officially taken Read more [...]
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Making a Successful Business Startup

According to recent estimations, just under 50% of startup business’ fail in their first year and almost 95% fail within the first 5 years. These are staggering numbers and figures that will give concern to anybody who is looking to create their own small business. The reasons for failure are wide and varied but more often than not it is that the startups lose focus on the important keys to success that a business should always keep in mind. If you are looking to become the next Mark Zuckerburg, Read more [...]
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How To Turn Your Physical Store Into An Online Enterprise

These days, a business can't expect to remain competitive if they don't at least have some sort of online presence. While operating a Twitter account and a blog for your business is all well and good, nothing compares to selling your product online. Many small businesses shy away from the idea of taking their business virtual. After all, at first glance, it can seem very overwhelming. However, today it's easier than ever to take your business to the online market. Here are some tips on how you Read more [...]
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The Importance of Sales Analysis

In the world of business, it’s not unusual for sales to experience ups and downs. When sales are increasing everything is great, but when they’ve hit a plateau or even worse – are going downhill – it’s not unusual for business owners and managers to start feeling just a little bit panicky. In order to make sure that you don’t end up experiencing that panicky feeling quite as often, sales analysis is important. Setting up a simple, ongoing sales analysis method for your products and services Read more [...]
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How Your Target Customers Find You Online

We certainly live in a post-phonebook world. Today’s consumers do the majority of their searching and researching online. For that reason, small businesses that want to be discoverable in this digital age need to purposefully seek out ways to make it easier for their target customers to find them online. In this article, we’re going to explore how you can make that happen. Here are three ways that your target customers are likely to find your business online:  They find your business Read more [...]
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What to consider before buying a company car

The chances are that as a business owner making decisions will be nothing new. Looking at investing in a company car is not a decision that should be taken lightly; once tied into a lease, it could be the only car that can be used until the terms of the contract expire. In order to avoid dragging a dead weight of a car around for the next decade, it is important to consider what options are on the table to help make the most informed decision and end up with the best ride to suit the business needs. Having Read more [...]