Marketing a new business service or product is never an easy task, but with a bit of creativity, it’s something that can bring enormous success to a business. While many businesses stick to online digital marketing trends, many others prefer the traditional route of events marketing. If you’re opting for the latter, consider following the below tips that will truly give your brand a better chance at any event worldwide.
Try to Create an Event Inside an Event
Many businesses have had the most success at events because they have created their own events within the event. For example, famous sunglasses manufacturer Ray-Ban, held an event at Sundance, the biggest film festival in the United States. They had a shuttle display where consumers could come in and play a truth-or-dare game while being videoed. In return, they got free sunglasses for their efforts.
Get Your Consumers Involved in Your Social Media Marketing Campaigns
Consumers love to be a part of something different, so there’s no reason why you shouldn’t take advantage of that at a local event. Car manufacturers Hyundai, did a campaign at an event to promote their new Hyundai Sonata. Marketing experts gave consumers the chance to test drive the new vehicle and they could record themselves doing so in an uncensored environment. The recordings were then released to social media pages to give potential consumers honest feedback. This is an effective way to get your event bustling and at the same time the exposure it deserves.
Free Products Always Work Wonders
How serious you are about getting your brand out there will determine how much you invest in your event. However, one thing that should be at the top of your agenda is the giveaway of free products. Products can be anything from free pens and accessories to mugs and balloons. Your options are practically endless – some businesses have even taken advantage of flexible packaging solutions so they could give out food packets with their brand name on.
Present Your Deals on Social Media
Just because you are at an event, this doesn’t mean you can’t keep your social media audience in the know. If you’re offering a decent deal at the event, make sure you let your audience know about it. If you’re running a fun event, make sure you upload pictures of the event so your audience can see the human side of your business. It’s an excellent way to show your online audience you haven’t forgot about them, and it could lead to many more consumers visiting your booth thanks to the free advertising online.
In with the New, In with the Old
If your booth is going to consist of the latest technology to present your products and/or services, why not try to mix the old with the new to come up with something creative? Businesses promoting the latest games have previously set up booths so gamers could play the latest games, but they’ve also brought along a few Nokia 3210 cell phones so users could play their old favorite Snake games. It builds an instant fascination among consumers with regards to how the world can work even with the older technology.
Events marketing is all about being different. If you can come up with a unique idea or even a mash up of something that has been done previously, you can be sure your event marketing efforts will be highly rewarded.