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Getting the Public Involved with Marketing

Coming up with a sophisticated marketing plan requires a lot of skill and effort as businesses need to convey a message in an articulate way. Companies will be looking to come up with schemes that appeal to their target audience, but this presents a series of problems in itself. For a start, they need to have a good understanding of who exactly their target audience is. Unless they have this information to hand, it will be almost impossible to develop a convincing campaign that will encourage Read more [...]
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What’s on a Successful Entrepreneur’s Booklist?

Books have been an essential vector of important knowledge for thousands of years.  While we don't need racks of scrolls or banks of stone tablets these days, books are still a critical way to share wisdom.  Smart entrepreneurs always have time to read, and they are always on the lookout for useful new books.  Whether these are paperbacks placed on a favorite shelf or a digital library of e-books on a Kindle or iPad, every entrepreneur needs a library of their own.  What worthwhile books are Read more [...]