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Featured Article
Why Don't Your Prospects Want to Talk to You?
We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.
To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Stuart Strolin currently consults within a large multinational company on sales strategies for large global opportunities - particularly in finance and insurance. He has 20 years experience in sales and business development and sold primarily to fortune 1000 companies. Prior to entering the commercial world, he was a military officer in systems engineering. He combines ideas about sales process with the interpersonal behaviors found in buyer / seller relationships in his on-going research. His doctoral dissertation (at Case Western Reserve University) explores the use of interpersonal skills in the development of trust between buyer and seller - which social influence tactics work best in different sales contexts and which combinations may be helpful or harmful to sales outcomes. Stuart lives in Montana with his wife and two dependent dogs. |
Random articles by Stuart Strolin Behaviors that Lead to Trust Between the Buyer and the SellerStuart Strolin Charles H Green in his article “Does Your Customer Trust... Read More >> |
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