Tuesday, 22 May 2012

Featured Article

Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Clayton Shold,

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Clayton Shold's sales and marketing leadership experience make him comfortable at the executive level or shoulder to shoulder with the field sales force. He is passionate about sales and service delivery. His experience with strategic planning and on-the-ground tactical execution has provided a wealth of knowledge which he calls on when he writes articles or blog posts. His ability to distil the simple from the complex complements a straightforward communication style. Clayton's experience includes major change management initiatives, program design and delivery, customer service improvement, and business process architecture. He has worked with all sized organizations in the profit and not-for-profit sectors where he has earned a reputation for adding tangible value.Clayton is an avid runner, a passionate but only mediocre golfer, and a lover of dogs. He lives with his wife in Oakville Ontario.


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