Barbara Bix is the Managing Principal of BB Marketing Plus (www.bbmarketingplus.com) -- and specializes in strategic marketing. Drawing on her demonstrated strengths in problem articulation, cost-effective marketing research, and market development, Barbara has helped more than 50 local health care and technology companies uncover desirable market opportunities, launch products, and attract profitable business.

Key to her success has been identifying the product features and marketing programs required to encourage rapid product adoption by physicians and other clinicians. A seasoned marketing strategist, Barbara earned her stripes at EMC, Motorola, GE, and Wang. She has an MBA from the Wharton School and completed postgraduate work at the Harvard School of Public Health. Barbara has been quoted in the Wall Street Journal and her articles have appeared in Effective Clinical Practices, The Boston Business Journal, Mass High-Tech, Health Care Review, Massachusetts Lawyers Weekly, Women's Business, and online at www.marketingprofs.com and www.raintoday.com.


Olga Taylor is a Vice President of Marketing and Business Development with Quartesian LLC, a clinical stage CRO serving small and mid-size biopharma and device companies.
Prior to joining Quartesian, she worked in marketing, sales, finance, and project management roles in consulting, insurance and biotechnology sectors. Olga holds a BS in Mathematics and an MBA from the University of Michigan, Ann Arbor.

Her passion for writing lay dormant for most of her working life, having its only outlet in cover letters and thank you notes that earned her otherwise undeserved jobs as a pension actuary and business analyst in manufacturing, insurance, and consulting.  Her first experience in sales came in 1997 while pursuing new business opportunities for the benefits consulting practice of Aon Corporation.

In 2004, as a full-time MBA student at the University of Michigan, she had her first exposure to market research.  She was part of a student team conducting assessment of Ukrainian household appliance market on behalf of the Whirlpool Corporation.  After that, she worked for a biotechnology start-up company creating a business case for marketing a biosensor platform for academic and industry biomedical research.

In 2007, Olga took on marketing and sales responsibilities with Quartesian LLC, a global provider of clinical research outsourcing services.  In 2007 Olga also became the programming chair for the Medical Development Group (MDG), New England's premiere organization for medical device professionals.

In 2008, Olga started collaborating with Barbara Bix, an experienced marketing consultant, published author, and a fellow MDG officer.