Julie Thomas is President and CEO of ValueSelling Associates, a worldwide leader in competency and  process-based sales training.  The company offers  proven strategies for seasoned  sales executives, as well as sales professionals just starting out through its proprietary ValueSelling Framework™ and ValueSelling Essentials™ online training series.

Julie has been in sales and sales management for over 23 years.  Prior to  joining  ValueSelling Associates, she was a long time client and utilized ValueSelling throughout her career.  She has extensive experience applying, coaching, and reinforcing the ValueSelling Framework™, ValueSelling Essentials™ and its application by sales executives and managers.

She is responsible for business development and new customer acquisition at ValueSelling  Associates. Julie has personally consulted and trained in a wide variety of industries and corporations, including Marquis Jet Partners, Exclusive Resorts, The Ken Blanchard Companies, NetJets and Input.

Julie’s passion is developing sales people and sales teams to achieve their potential.  Her engaging style and practical experience are keys to her success with her clients.

She was awarded the 2005 Entrepreneurial Star Award from Business Women’s Network and Microsoft in November 2005.  The award reflected her work to elevate the sales profession by providing advanced training methodologies, along with her ongoing commitment to her community.  Julie is also a member of The Strategic Account Management Association (SAMA) and eWomenNetwork.com.

A noted public speaker and consultant, she too is also an author.  Her new book ValueSelling: Driving up Sales One Conversation at a Time was published in November, 2006. She also is a contributing author of Top Dog Sales Secrets.


Her accomplishments have awarded her the prestigious honor of being selected as a finalist for the 2008 Stevie Awards in the American Business Awards category for Best Sales Executive.

Julie holds a Bachelor of Science degree in Business Administration from the University of Colorado, Boulder and lives in Rancho Santa Fe, California.

Julie can be reached at (858) 759-7954 or julie@valueselling.com.