Tuesday, 22 May 2012

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Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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David H. Johnston,

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David Johnston is President of Sales Resource Group Inc.  He has a broad, international consulting background and offers experience, active participation and a Sales Resource Group approach to consulting with clients.  David has over 20 years experience consulting for organizations in diverse fields, such as broadcast media, pharmaceuticals, telecommunications, information technology, retail, manufacturing and financial services.

He has held management positions at Ford Motor Company, The Bank of Nova Scotia, Price Waterhouse and Unisys Corporation. His consulting clients include Bell Canada, People’s Jewelers, Baxter, Pennzoil-Quaker State, Stentor, Manulife Financial, Aliant, Bristol-Myers Squibb, Corel Corporation, Best Foods, Canadian Broadcasting Corporation, and Ericsson Communications. David works with clients in the areas of strategy, sales process optimization, incentive compensation and competency modeling. He has managed multi-disciplinary teams in large-scale projects and is a sought-after speaker in the area of sales force effectiveness.

In addition to his consulting and management background, David holds Masters Degrees in Clinical Psychology and Business Administration.  He teaches for World at Work and is a member of The Human Resources Professionals Association of Ontario and The Canadian Professional Sales Association.



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