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Featured Article
Why Don't Your Prospects Want to Talk to You?
We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.
To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Betsy Harper has been in sales and marketing management for the past twenty years. She has been a National Sales Manager in the wholesale giftware industry helping grow a small company by 500% in four years by recruiting, hiring and managing manufacturers representative groups. Subsequently, she was the Director of Membership Development for SBANE, The Smaller Business Association of New England, responsible for hiring, training and managing their inside and outside sales force. In 1993 Betsy joined Sales and Marketing Search as a recruiter and focused her business on emerging technology companies. Since that time she has recruited sales and marketing candidates, at all levels, for companies ranging in size from start-up ventures with no existing sales to a $6 billion dollar international hardware and software systems integrator. In January 2000 Betsy became the CEO and Managing Partner of Sales and Marketing Search. Betsy has served on a number of boards and advisory committees, both in business and local community service. She is currently on the Smaller Business Association of New England (SBANE) Board of Directors, is an active member of the MIT Enterprise Forum, the North Shore Technology Council, the Massachusetts Association of Personnel Services and The Boston Club. |
Random articles by Betsy Harper The other day when I had a call from a... Read More >> |
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