Tuesday, 22 May 2012

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Why Don't Your Prospects Want to Talk to You?
Why Don't Your Prospects Want to Talk to You?

We spend a significant amount of our sales and marketing effort on filling the pipeline with prospects and following up with them. With a full pipeline and consistent follow-up, you are bound to make plenty of sales, right? Well, much of the time that's true. Finding the right people to contact, and actually making those contacts, will in many cases produce results. But sometimes, it's not enough.

To close a sale, you need to get your prospective clients to agree to some sort of presentation. It may happen in person or over the phone, take five minutes...
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Lisa Lane,

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Lisa Lane is the pharmaceutical sales industry's most visible author and consultant. Her pharmaceutical career began 18 years ago when she landed her first sales position right out of college. Since then, she has been an award-winning sales representative with Sandoz (Now Novartis), Glaxo Smith Kline and Schering Plough and has held positions as sales trainer and promotional planner.

Lisa is currently President of Drug Careers, Inc, a leading pharmaceutical sales career development company which provides curriculum for entry level training programs for university programs across the US. She is recognized as an authority in her field and is the recipient of a Marketing Destiny Award for creative sales programs.

Lisa has served as a career expert for many pharmaceutical career websites and the career sections of many newspapers and periodicals including "Career Builder", Sales and Marketing Magazine, The LA Times, The Baltimore Sun, The Miami Herald, The Chicago Tribune and over 20 others. She maintains daily contact with professionals in all areas of pharmaceutical sales, counsels her customers, and devotes a lot of time staying on top of current pharmaceutical news and information.



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